Journal Of Consumer Marketing

雜志介紹

Journal Of Consumer Marketing雜志介紹

《Journal Of Consumer Marketing》是一本以English為主的未開放獲取國際優秀期刊，中文名稱消費者營銷雜志，本刊主要出版、報道領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為2.7，最新CiteScore 指數為5。

本刊近期中國學者發表的論文主要有：

• The effects of firm-generated content on different social media platforms on viral marketing

  Author: Zhang, Renping; Chen, Xingyu; Wang, Wei; Shafi, Mohsin

英文介紹

Journal Of Consumer Marketing雜志英文介紹

Journal of Consumer Marketing is a prestigious academic journal in the field of marketing, dedicated to providing researchers, educators, and practitioners worldwide with the latest research on consumer behavior and marketing strategies. It has always focused on exploring the various factors that influence consumer decision-making processes and how these factors are applied in business practices. The magazine mainly focuses on theoretical and applied research in the fields of consumer behavior, market research methods, brand management, retail strategy, digital marketing, and social media. Its target audience is broad, including but not limited to professors in academia, graduate students, professionals in the business world, and policy makers. The journal aims to provide a communication platform for readers from different backgrounds, promoting interdisciplinary research collaboration and development.