Young Consumers

雜志介紹

Young Consumers雜志介紹

《Young Consumers》是一本以English為主的未開放獲取國際優秀期刊，中文名稱年輕消費者，本刊主要出版、報道領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為3.5，最新CiteScore 指數為5.9。

本刊近期中國學者發表的論文主要有：

• Investigating the determinants of using clothing subscription rental services: a perspective from Chinese young consumers

  Author: Myin, Mon Thu; Su, Jin; Wu, Huicheng (Jeff); Shen, Haina

• Examining purchase intention for luxury fashion: integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories

  Author: Lau, Mei Mei; Ng, Peggy Mei Lan; Chan, Elaine Ah Heung; Cheung, Cherry Tin Yan

• How influencers' social media posts have an influence on audience engagement among young consumers

  Author: Fan, Fei; Chan, Kara; Wang, Yan; Li, Yupeng; Prieler, Michael

• Generation Z's response to the virtual reality advertising in China

  Author: Yu, Bin; Fan, Fei

英文介紹

Young Consumers雜志英文介紹

Young Consumers is an internationally peer-reviewed journal that focuses on young consumer behavior and marketing strategies. This magazine aims to provide a platform for academia, industry professionals, and policy makers to delve into the behavior of young consumers and their impact on business practices. The journal covers a wide range of research topics, including consumer culture, brand management, market segmentation, consumer decision-making processes, and digital marketing.

The distinctive feature of this journal lies in its focus on emerging market trends and consumption patterns, as well as its emphasis on the combination of theory and practice research. These studies have important practical application value for guiding corporate strategies, improving marketing activities, and enhancing brand loyalty among young consumers.