Sport Marketing Quarterly

雜志介紹

Sport Marketing Quarterly雜志介紹

《Sport Marketing Quarterly》是一本以English為主的未開放獲取國際優秀期刊，中文名稱體育營銷季刊，本刊主要出版、報道管理學-BUSINESS領域的研究動態以及在該領域取得的各方面的經驗和科研成果，介紹該領域有關本專業的最新進展，探討行業發展的思路和方法，以促進學術信息交流，提高行業發展。該刊已被國際權威數據庫SCIE、SSCI收錄，為該領域相關學科的發展起到了良好的推動作用，也得到了本專業人員的廣泛認可。該刊最新影響因子為2，最新CiteScore 指數為1.3。

英文介紹

Sport Marketing Quarterly雜志英文介紹

As a professional academic journal in the field of sports marketing, Sport Marketing Quarterly provides an important communication platform for researchers, scholars, and practitioners. It encourages authors to create new works and promotes the development of sports marketing theory and practice.

By publishing high-quality research papers, the journal not only promotes knowledge innovation in academia, but also provides valuable insights and strategies for professionals in the sports marketing industry. In addition, the magazine actively participates in and organizes relevant academic activities, strengthens its connections and cooperation with the sports marketing industry, and further consolidates its leading position in this field.